Episode 12: Decoding Disruption (Data-Driven)

The second archetypal model in disruption revolves around Data, and in that I mean the children of digitisation: ie. businesses that use a wide range of data to go from information to insight. There are four sources of that data and how it affects how business is done. There is existing data, for example sales data from point of sales and inventory, and there is new data collected from the Internet of Things, which have essentially allowed us to measure many and all things at an increasingly granular level. Then there is big data from the collation of data from a wide range of sources such as search engine history and GPS as well as customer data which have allowed businesses like TripAdvisor to seek and deliver value in a new and unique way.